my nuffnang

Tuesday, November 9, 2010

Positions Available at Nuffnang

1) Media Sales

In short, the people in Media Sales at Nuffnang mainly spend their days out of the office, meeting potential clients, pitching and preparing exciting campaign proposals for more blog advertising campaigns. Our Media Sales Nuffies are typically extroverts and confident in public speaking.


2) Ad Ops

Our Ad Ops Nuffies (Short for Ad Operations) are given the responsibility of servicing our clients and executing our blog advertising campaigns. Yes, that also means that these are the people in charge of deciding which ads to place on which blogs. 

3) Blogger Liaison

If you love dealing with bloggers, you will love this job. Our Blogger Liaison Nuffies spend a lot of their time planning events for our Nuffnang community and liaising with bloggers on any campaign or events that we manage to get our Nuffnangers invited to. Blogger Liaison Nuffies are typically bloggers themselves and love planning events and parties. 

5) Software Engineer

In every web company, there are the Techies that build, maintain and develop new features for their site. If you are a programmer who has excellent PHP/MySQL and Javascript skills and love toying around with Ajax to build Web 2.0 applications, this is the role for you. 

6) Web Designer

Our web designers do everything from the design of new parts of our website to designing creatives for clients. If you are good at CSS and Adobe Flash then this is the perfect role for you. Knowledge of Action Script is a bonus. 

Sunday, November 7, 2010

Get Music on the Go with DiGiMusic PLAY

DiGi is launching the DiGiMusic PLAY app for the iPhone 4 and iPhone 3GS! It’s Malaysia’s first unlimited music download application, giving DiGi iPhone users a whole new music experience. It doesn’t matter if you’re into rock music and idolise Led Zeppelin, rap along to the hip hop beats of Eminem, adore sultry R&B crooners like Alicia Keys or (god forbid) emulate pop star Justin Bieber, there’s something for everyone. There’s no artiste or music genre you can’t find in DiGiMusic PLAY. The best thing is, you can get it all at the unbelievably low rate of just RM 5 a month!

Nuffnang Reveals Click-Rating System

This week alone, there are 20 different campaigns running concurrently on the Nuffnang network involving thousands of blogs. That being said, some bloggers tend to get repeated ads week after week and some receive ads in a lower frequency in spite of the network ad revenue growth for the past year being 90% month after month.

The truth is many factors affect a blog’s selection in being delivered a Cost-Per-Unique Visitor ad, among many is the ad placement on the blog and whether a blog is Glitterati or not.
However, another very very important factor that advertisers look at is often the historical click-through ratio that a blogger gets for a previously run campaign on his/her blog. The more clicks and the higher the CTR that a blogger gets, the more likely that a future advertiser will choose to run a campaign on the individual blog.